Many of us value our customers and we consider them as kings. Any business expert would tell us that we need to prioritize our customers and guarantee their satisfaction. However, these are only basic marketing principles and achieving them can be rather tricky in real life. Whenever people buy our products, they don’t just buy our products.
They often seek the experience that makes them love to revisit our store. That’s the reason why comfortable, well-designed restaurants or stores are more likely to attract loyal customers, even if they offer slightly higher prices. In restaurants, people don’t only seek tasty, affordable food; they also want good music, service, ambiance, interior, hygiene and many others.
This also applies for our online stores and it is important to find ways to attract repeat buyers. For this reason, it is important for online sellers to offer the proper “wow” effects:
1. Provide more variety:
More successful online stores are usually able to offer larger variety of products from different manufacturers. This allows consumers to compare more products, which is an important step in making well-informed decisions.
Our website should also contain review sections, where users can share what they think about things that they have bought. By adding more products, buyers can buy things that better suit their requirements and budgets.
2. Provide better quality:
Many people who buy products for the first time from an online store could be somewhat skeptical about the overall quality. They could wonder whether the product is really new or whether it has been tampered. Reliable online stores should always be able to provide quality products.
They need to adhere to high quality standards. One important criterion for any highly successful online store is great customer experience.
3. Ensure reliable delivery:
In the online industry, reliable delivery is always a major concern. This is a factor that differentiates extraordinary eCommerce website from mediocre online stores. Customers want to get speedy delivery of products. They may feel better if products reach their doorstep faster. It is important to develop trust among consumers by delivering quality products quickly.
4. Ensure secure payment:
Good online stores use only trusted payment partners to provide much safer payment gateways. This ensures that consumers’ confidential information won’t be exposed. Customers will see this as a sign of credibility. Secure payment can enhance customers’ experiences, since they don’t have to deal with phishing and online thefts.
5. Ease of return:
When people buy our products, they may encounter some defects; or improper delivery of models. Other than defects, they may also get wrong sizes or colors. Online stores should provide reliable ways for consumers to return their products. Some stores even pick up the product and replace it directly.
6. More flexible payment methods:
Reliable shopping stores should allow us to pay through different methods, whether through cash on delivery or credit cards. Some online shopping websites even allow us to pay for products in installments. This could provide significant benefits for users who want to use the product now and pay later.