The Basics of Corporate Gift Buying
Buying gifts for people in your professional network is not the same as purchasing presents for family members, friends, and others in your personal life or social circles. When you know people personally, you can use your knowledge of their preferences to select thoughtful gifts that you know they’ll love. The same is not generally true of buying gifts for business partners, clients, vendors, and so on. And it’s a good thing, too, because you could end up spending a lot of time and money on corporate gifts if you shopped this way. That said, sending out blanket, generic gifts to everyone in your corporate contact list is not without its potential blunders. So here are a few basics to get you started.
