HTML banners on websites are a highly effective form of advertising. Consider using the following tips to help optimise your banner ads for success.
Prioritise key information
Text is limited on HTML banners, so choose your words. Your main message should be in large or bolded text to emphasise its importance to the viewers. Then use a non-bolded or smaller font for any extra information.
Use a border
To avoid your ad blending into the rest of the webpage, surround it with a clear border to make it stand out. You should also consider the background colour of the ad, allowing it to form a contrast with the rest of the page. Your banner should aim to grab a viewer’s attention. If you are unsure what colours work in your HTML 5 ads, it is worth using a professional designer like //thebannermen.com/banners/animated-ads/html5/ to get the best results.
Enticing wording
The text on your HTML 5 ads should tempt viewers to click on them. It might promote an offer like a free trial, money off, or free postage and packing. You can also create a sense of urgency by saying the offer is for July only to encourage viewers to act immediately.
A call to action or CTA is essential on a banner ad. ‘Click here’ is commonly seen, but does not tell your viewers anything about what will happen when they do. Instead, find a short phrase, like ‘book your winter sun today’, to build anticipation. A/B tests on your CTAs allow you to find the most effective phrase.