There are a lot of signs Exeter but only some of them are fulfilling their intended purpose. Many are out of date, poorly laid out and not maintained and this presents a negative impression of the business that hung them.
If you are thinking of using business signage to advertise your business, make sure you don’t fall into those traps and while we’re at it, here are some design ideas to maximise the potential of your new signage.
Multipurpose signage is handy
Choose the location for your signs carefully. Where you can make your signage versatile, you will enjoy greater engagement as consumers spend more time in its vicinity. This means incorporating signage into seating areas and potentially even doubling as a rain shelter.
Be creative
Companies such as https://exeter.nettl.com/signs can help you to incorporate colour while maintaining compliance with your brand’s colour scheme, delivering a sleek, coherent and fun advertising campaign that is sure to attract attention.
Use the blank space with care
Optical illusions are a playful way to encourage consumers to engage with your window and wall signage. Consider leaving gaps in the signage to allow natural colours to shine through or to allow movement from the other side of the sign to attract attention from passersby.
Don’t limit yourself to two dimensions
There is no reason why a sign has to be 2D. You can emboss, embellish and exaggerate your signage using a variety of techniques to make it more tactile, adding textures and dimensions that set it apart from the competition.
