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0 It is not easy to organise and run a conference. You are under a lot of pressure to ensure that everything goes according to plan. When learning a new skill, mistakes are bound to happen. But they provide us with the chance to develop and improve. Here are some of the most common mistakes made by corporate event organisers:
The same speaker
If you ordered the same speaker from last year and they were a huge success, it doesn’t mean that the experience will be the exact same if you invite them back. The topic and ideas will become stale to the returning delegation. To keep your content fresh and current, you need to bring in new speakers and use new materials. Bring in different speakers every time. For Corporate Event Management, visit www.parallelblue.co.uk/corporate-event-management
Ignore technology
The key to success is staying on top of the latest trends and the most cutting-edge presentations. Your speakers and message will not be trusted if the event is dated. How can your suggestion be relevant if you’re stuck in the past? Remember that your delegation may bring smart watches, smartphones, tablets, and other devices. At the very least, offer free WiFi. They can then network, send emails and connect to other delegates via social media such as LinkedIn. Technology can have a huge impact on the success of events and conferences. For example, live streaming allows those who can’t attend to watch the event online.
Include too much
Time management is a key skill in event planning. You may be worried about time gaps, and try to fill the space with presentations and activities. You must also allow for the time needed to prepare new presentations, as well as time to rest and for presentations that exceed their limit. The question and answer period after each presentation is another important activity which is not often given enough time. It is crucial that the delegation has the opportunity to ask questions and dig deeper into the subject of discussion.
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