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0 Creating an effective leaflet starts with understanding the styles and sizes available, as these choices influence both design and purpose.
What Sizes Can They Be Created In?
One of the most common sizes is A5, which is compact yet provides enough space for essential information. It’s ideal for promotions, events or menus. Slightly larger is the A4, offering more room for images and text, making it suitable for guides, product information or content.
Leaflets Can Come in Single-Page or Multi-Page Formats
Single-page leaflets are straightforward, while multi-page options, such as folded leaflets, allow for presentation of more information. Popular folding styles include bi-fold, which divides the leaflet into two panels, and tri-fold, creating three panels that guide readers through content logically. Z-fold and gate-fold are more creative, providing more space and visual appeal.
Design-wise, Leaflets Can Be Glossy or Matt
This affects both the aesthetics and experience. Glossy finishes enhance colours and images, giving a polished look, whereas matt finishes convey sophistication and are easier to read under bright lights. If you’re looking to create professional promotional materials, folded leaflet printers Cirencester such as wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/cirencester/ can help bring your designs to life. Leaflets are one of the oldest and most popular forms of print in the world, and they are here to stay.
How Do I Choose the Right Style?
Choosing the right size and style depends on the leaflet’s purpose, audience and distribution method. Smaller formats work well for handouts or inserts, while larger or folded leaflets are better for mailings, displays or storytelling.
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