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0 When you are responsible for marketing your business or brand, it is vital to be able to create a sound content strategy that hits the mark with tactics and channels alike.
Content is king
It may be said repeatedly by marketing strategy consultants but it is undeniable: content really is king. Whether presented in written, audio or visual form, content is your medium for telling customers all about your products and services. It is your chance to communicate what makes your offer special and to persuade your customers to carry out your desired next step, whether this is to sign up, buy online, or look for further information.
The channels to use
Every business will use its own mix of channels and activities; however, these are typically the most important for content marketing and advised by marketing strategy consultants:
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Blogging
A blog helps to bring organic traffic to your website by building your SEO strength and search rankings. For success in this field, you need to identify the right keywords, consistently invest in the right blogs, and deliver them regularly.
2. Email marketing
Marketing strategy consultants such as www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/ know that mail marketing can be very powerful, as it is heavily targeted and can be greatly customised to fit the needs of your audience. Done right, it can lead to attractive conversions.
3. eBooks and newsletters
These are used less for inbound marketing and more for engaging with prospects or existing customers who have signed up to hear more about your brand. They are a great way to add value and are particularly popular in the B2B markets.
4. Ad campaigns
Again, these are powerful content advertising approaches that can bring excellent conversions if you plan and manage them well.
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