0
0 The Golden Triangle theory was created by eye-tracking research that looked at the patterns of users’ eyes when they first visited a search result page on a desktop. These studies revealed that users are more likely to pay attention to certain areas on the search results pages.
You guessed it: these areas form a triangular shape. The most prominent points are usually the top left corner of the page, the top-right corner and the middle of the page. The pattern is thought to be influenced in part by reading habits, cultural norms and design conventions.
But how can this be applied to a webpage and its pages? People also look at a website as a triangle and focus on the upper left corner of the page. For Web Design Gloucester, visit www.absolutecreativemarketing.co.uk/web-design/gloucester/
Why is it important?
Understanding the Golden Triangle as a web designer can have a significant impact on how they structure content and prioritise it on a website. They can increase the chances that users will engage and notice key elements like logos, navigational menus and calls to actions by aligning them within the special area. It can result in higher conversion rates and improved user satisfaction.
Golden Triangle: How to use it
- Place important elements strategically. Identify the most crucial elements of a website, such as a logo, headline and primary call-to-action, and place them within the Golden Triangle for maximum visibility.
- Prioritize content – The most important details are placed in the triangle, while the less critical ones are located elsewhere on the page.
- Use visual cues: Incorporate visual cues like arrows, contrasted colours, and directional images to direct users’ attention toward key areas on the page.
- Test and Repeat – It is important to use tools like heatmaps and A/B tests to collect data about user behaviour. This will allow you to refine your designs repeatedly based on the real-world insights.
Average Rating