0
0 Swept up in the noise of digital marketing? It can be tricky to maintain a solid strategy when there are so many tips, tactics and trends to browse online. There are plenty of myths to be aware of too. Here we’ll bust six digital marketing myths.
SEO is a one-time effort
SEO, or search engine optimisation, is incredibly important when it comes to ensuring your target audience is landing on your website. But since the Google algorithm regularly changes and updates how it ranks content, you’ll need to pay attention to your SEO on a regular basis.
Social media is free marketing
The sign-up process may be free, but if you actually want to turn your social media followers into paying customers, you’ll need a little more than that. Building your audience and targeting the right people needs careful consideration – and sometimes a little investment too. If you’ve been searching for the best marketing agency UK to help refine your social media strategy, you’re not alone.
More traffic = more sales
Yes, getting people to land on your website is part of the battle. But what are they doing once they arrive? Are they the right customer, and is your messaging actually resonating with them? Traffic is great, but if you haven’t considered the customer journey, it doesn’t mean much.
People will come
Building a website doesn’t mean traffic will simply arrive. You’ll need to promote your website through search engines, partnerships, social channels and more, or partner with a marketing agency such as https://www.nettl.com/uk for expert help.
Email marketing is old school
Email marketing might not be a brand-new method, but it still promises one of the highest returns on investment in the digital marketing world – and that’s because you’re speaking with your ideal customer. With the right automation, it’s a very powerful tool.
Digital marketing is for big brands
Small businesses actually may benefit more than big brands from a solid digital marketing strategy. Even a solo entrepreneur can grab attention online with the right efforts.
Average Rating