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0 Brand marketing goes through trends just like any other industry. So if you’re wondering what is likely to be hot in 2025, here are some top insights from a leading brand strategy agency.
Content Will Still Be Key
No surprise here, but content will still be key to success, and it will need to be authentic and highly valuable to engage audiences and capture their attention. Brand strategy agency partners are telling clients to focus on relevance and depth of content rather than churning out quantity.
Micro Influencers
The age of mass influencers is over, and brands are being advised to partner with highly engaged small ‘nano influencers’ for impactful and authentic connections. These micro influencers have real connections with their niche audiences and can be very powerful in driving conversions for their carefully chosen partners.
AI Integration
AI and machine learning technologies are already powerful tools for brand strategy agency providers that use them to personalise ad campaigns, automate campaigns and create personalised, rich and dynamic content. Agencies such as Really Helpful Marketing already use AI to leverage the power of human-generated marketing and to help deliver routine tasks.
More Live Streaming
Short-form videos and livestreams are set to become massive, driven by platforms such as TikTok, YouTube Shorts and Instagram reels. This will help to engage with customers and create authentic brand experiences. Brands will be expected to integrate their short-form and live-stream videos with e-commerce channels for seamless and mobile-enabled transactions and brand engagements for a smooth single point of contact.
Omnichannel Marketing and Highly Personalised Experiences
Customers will continue to expect more from brands, including seamless and highly personalised experiences that are tailored exactly to their needs. This will mean that brands can leverage technologies and rich data to really understand what small and highly segmented customers want and deliver tailored communications that specifically meet these needs. The age of mass marketing is well and truly over.
With these trends in mind, what marketing activities and priority channels will your brand be focusing on for success in 2025?
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