The pre-listing conversation that no one wants to have is usually the one that determines whether a sale goes smoothly or is stressful.
The conversation that needs to happen before the property goes to the portal, before the photos are taken, and before the For Sale board goes up is often the one that no one wants to have. The conversation about price.
The discussion about market reality, about comparable properties, and about whether the vendor’s timeline works for achieving a sale. It’s the conversation that everyone wants to avoid because nobody likes to talk about their own market, because nobody wants to tell someone that their price might be too high, and because nobody likes to have an uncomfortable conversation before the fun begins. For Gloucester Estate Agents, visit https://www.mwea.co.uk/
However, agents who can have this conversation, even though it’s difficult, are usually the ones who set their property up for success. Accurately priced from the outset encourages buyers to take the property seriously from the very first day, which usually results in more offers, better offers, and fewer price reductions over the course of the listing. Conversely, every buyer and agent who sees the property on the portal over the coming months and notices the price reductions is unlikely to think very highly of the property.
In most cases, trying to make the vendor happy by pricing the property high for their benefit will, in the end, result in a lower sale price many months later and very often with little or no sale activity in between. So the smoothest sales are usually the ones that are decided before the photos are taken.
